Email is one of the oldest forms of digital marketing. It’s also one of the most saturated. Some experts think you should focus your efforts on TikTok or Instagram. But Amy Porterfield thinks otherwise. In this week’s episode of The EntreLeadership Podcast, we sit down with Amy to discuss why email marketing is still the most effective form of advertising for any small business—and how you can use it to grow your business. Then, in our second segment, George Kamel sits down with the executive director of ramseysolutions.com, Kacy Maxwell. He walks us through how you can develop a newsletter that your customers can’t wait to open!
Amy Porterfield's podcast Online Marketing Made Easy with Amy Porterfield
The Dotted Lime in Columbia, TN
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Humans are social creatures. We need the love and respect of our network if we want to live well-rounded satisfying lives. But how do we know our status within our network? Personal brand. This is what people say and think about you when you’re not around. In this week’s episode of The EntreLeadership Podcast, we sit down with Ramsey Solutions’ Senior Creative Officer Tim Newton. He gives us the step-by-step process for identifying what your personal brand currently is and how you can improve it. Stick around after the interview to hear Tim take a couple of calls from small-business owners looking at changing their personal brands. He walks them through his framework and gives tactical advice you can use as well.
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Every small-business owner eventually needs to focus on building their company's brand. They have to get out of the day-to-day sales grind and focus on building relationships. In this week's episode of The EntreLeadership Podcast, we sit down with small-business owner Joe Hamilton. He explains that business branding comes down to the relationships we have with our customers. Then he gives us the principles he uses to build the brand at his company, Vortex Optics. Later in the episode, George Kamel speaks with Ramsey Solutions Executive Director of Digital Marketing Andy High. Andy talks about how we go out of our way to care about our customers at Ramsey Solutions—and how you can do the same.
Switch by Chip and Dan Heath
Bright Spots by Chip and Dan Heath
The Power of Moments by Chip and Dan Heath
Recent Episode: Stories That Scale with Casey Graham
Read The Flywheel effect concept by Jim Collins.
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