Between coming up with your initial business concept and building your company into what it is today, you probably had to wade through a good bit of learning how not to do a few (or 100) things. That’s certainly what happened for former Special Forces Sergeant Jason McCarthy on his journey of starting the GORUCK brand a decade ago. What started as an idea to create and sell no-frills, tough-as-nails backpacks became something much bigger. Tune in to hear how Jason’s early adventures in business helped him find deeper meaning for his company.
How Not To Start A Backpack Company by Jason McCarthy
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